Creative Direction, Branding


Creating hype for an app that pushes the boundaries of storytelling through synchronized virtual reality


Simplifying the immersion into the unforgettable

The Ryerson Entertainment Conference (REC) is a 2-day conference catering to students from any faculty wishing to pursue a career in the entertainment industry. It aims to deconstructs the traditional creative roles and uncovers creative careers in unfamiliar spaces. 
To increase the number of event delegates and raise awareness of the organization, we rebranded the conference through the creation of compelling, dynamic, multi-platform content.
Creative Direction, Design, Motion Graphics
Brand Guideline
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Expo Product Launch