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Farrah Fawcett (Official Vidoe)
Creative Direction, Branding
Spotlighting the career potential in the entertainment industry to empower a generation of creatives.
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Overview
Bridging the commerce and creative industries
Scope
Creative Direction, Content Strategy + Management, Design, Production
Background
The Ryerson Entertainment Conference (REC) is a 2-day conference catering to students from any faculty wishing to pursue a career in the entertainment industry. It aims to deconstructs the traditional creative roles and uncovers creative careers in unfamiliar spaces.
Goal
To increase the number of event delegates and raise brand awareness, we revitalized the visual language of the conference through the creation of compelling and dynamic, multi-platform content subverting traditional conference branding.
Solution
Design an experimental and unprecedented visual and experiential brand representative of REC's distinctive and innovative positioning as a spotlight on undiscovered business careers in the entertainment industry.
Results
Unique campaigns and an unparalleled conference experience embracing the curious, bold and extraordinary. The 2018 event saw a 25% increase in delegate attendance and another 25% increase in 2019.
Selected Work
Rebrand Rollout Campaign
Business Cards
Team Headshots
Social Media
Print Material
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#REC18 Campaign
Poster Series
Website
Cinemagraphs
Social Media
#REC18 Conference
Print Signage
