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Creative Direction, Branding

Spotlighting the career potential in the entertainment industry to empower a generation of creatives.

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Overview

Bridging the commerce and creative industries

Scope
Creative Direction, Content Strategy + Management, Design, Production
Background
The Ryerson Entertainment Conference (REC) is a 2-day conference catering to students from any faculty wishing to pursue a career in the entertainment industry. It aims to deconstructs the traditional creative roles and uncovers creative careers in unfamiliar spaces. 
Goal
To increase the number of event delegates and raise brand awareness, we revitalized the visual language of the conference through the creation of compelling and dynamic, multi-platform content subverting traditional conference branding. 
Solution
Design an experimental and unprecedented visual and experiential brand representative of REC's distinctive and innovative positioning as a spotlight on undiscovered business careers in the entertainment industry.
Results
Unique campaigns and an unparalleled conference experience embracing the curious, bold and extraordinary. The 2018 event saw a 25% increase in delegate attendance and another 25% increase in 2019. 
Selected Work

Rebrand Rollout Campaign

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Business Cards
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Team Headshots
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Social Media
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Print Material
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#REC18 Campaign

Poster Series
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Website
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Cinemagraphs
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Social Media
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#REC18 Conference

Print Signage
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Digital Signage
Delegate Tote Bag + Prints
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Stickers
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Name Tags
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Window Decals
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Immersive Art Installation
Web Series
Team
Creative Direction: Chara Ho
Graphic Design: Sherrie-Mae Lacdan, Andrea Vahrusev, Chara Ho
Motion Graphics: Calvin Bakelaar
Installation Design: Chelsea Attong
Videography & Editing: Sam Campbell
Web Development: Hiep Ho, Rahul Mannaperuma
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Speaker Series Videography & Editing: Elliott Max Raben
Event Photography: David Chau, Billy Lee, Chara Ho